Growth Marketing for Founders, by Founders

WHAT WE DO
Most agencies learn marketing by spending your money; we learnt by surviving. Section 292 is named after the Indian obscenity law that blocked our first startup, Sangya Project.

When ads were banned and platforms flagged us, we had to grow in the dark. We learned to turn suppressed attention into revenue because we know views and impressions don't pay the bills.

Now, we use that same grit to scale your brand and outpace the competition.
Most agencies learn marketing by spending their clients' money.

We learned by fighting for our own survival.

Section 292 is named after the Indian obscenity law that stood between us and the growth of our own startup, Sangya Project. When we launched, paid ads were blocked, Meta shadowbanned us, and Google flagged us. We didn't have the luxury of testing with big budgets. We had to grow in the dark.

We learned to speak in codes. We learned that views don't pay the bills. We learned to turn attention into revenue on the very platforms that tried to shut us down.

Profit & Loss

Profit & Loss

WE PUSH LIMITS

Thinking, Not Just

Thinking, Not Just

EXPERIENCE

Agency Thinking

Agency Thinking

TRANSFORMATIVE

TO DELIVER

OUR PHILOSOPHY

We Protect
Your Runway

We obsess over unit economics because we’ve lived through the stress of payroll. We don't burn cash on vanity.

We Optimize for Investors,
Not Algorithms

Likes don't impress VCs. Sustainable, organic traction does. We build the kind of growth that holds up during due diligence.

We value Judgment
over Noise

In regulated industries, one wrong post can kill a company. We prioritize precision and brand safety over mindless scale.

Who we build with

Complex & Regulated Markets

We find the path to growth when standard rules and platforms block you.

High-Context Products

We build efficient marketing systems designed to fuel your next fundraise.

Capital-Efficient Startups

If every penny needs to yield a return, you need marketing partners who respect the value of money.

OUR TEAM

Building what

Building what

THAT CHALLENGE

the world said

the world said

PERSPECTIVE

couldn't exist

couldn't exist

RESHAPING

THE ORDINARY

Aashish Mehrotra

Co-founder

Aashish Mehrotra

Co-founder

Shweta Sangtani

Co-founder

Shweta Sangtani

Co-founder

Tanisha Rao

Co-founder

Tanisha Rao

Co-founder

Ready to transform
your vision?
We’re here to help.